Cheryl Cole's Poofy New Haircare Campaign

She?s been the face of L?Oreal since 2009, and now there is a brand new ad campaign featuring Cheryl Cole.

In the shots, the ?X Factor? beauty poses with a huge bouffant hairdo promoting L?Oreal?s Elnett hairspray which is celebrating its 50th birthday.

Described by Elnett as the 'rock it' look, Cole shows off her hairdo which stands out against a gold background and turns ever so slightly, revealing the tattoo on her neck.

You will see Cheryl in two other styles - the 'glam it' and 'work it' ? for the campaign.

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